Cool Woopra

This post is going to be about web analytics. Recently I needed to decide what to use, as previously I didn’t have a stats tool tracking my home page. It shouldn’t be a surprise to you if I tell you I found Woopra when actually NOT looking for it. It’s always like this - if you don’t focus on looking for something it comes to you instantly. I found it while digging into  Viewzi site (I worked for them twice) and found they use it. I decided to give it a try and I like it very much so far.

What actually makes it different? First of all it is highly visual statistics tool. Geographic data, charts, day-to-day visits, and live stats shows very detailed info in a visual way. For example, number of visits on the world map is shown as different shades, making it super easy to track. Looks like there’s someone at Woopra knowing the information visualization is essential to gather users’ attention, and I’m really glad they did it with their tool. Enough words, just take a quick look below to find it’s even better:

Woopra desktop tool preview.

The second reason is they provide a cross-platform desktop client for their service, which offers superior features and usability to many web tools out there. Yes, it’s a DESKTOP tool. Call ma old-fashioned but in many cases I prefer to use desktop tools to web ones. And this is a case.

And last but not least, the stats results are super detailed, and you can sort and browse them by all categories (operating systems, browsers, screen dimensions, entry links, exit links, etc). It often makes more fun than real analytics, but analysis should be fun also.   

Downsides? It’s still beta and there’s much work still to be done. But it looks very promising and if you look for a web analytics tool, you should give it a try. 

Check out Woopra home page to get a beta tester license. They will be closing the beta programme shortly, so you need to hurry up.