Passion for engineering

I really like what Apple did with the latest revision of MacBook and MacBook Pro. This time they put a lot of attention into refining the external look and manufacturing process, and as usual for Apple they show passion in very every detail.

Rather than looking at static images, go ahead and take a look at movie presenting the manufacturing process of new MacBooks. It’s perfectly well done, very well shot, and presented by Jony Ive (Apple SVP).

PS) At the end of the movie they show how they optimized notebook packaging to reduce environmental footprint. Very nice, classic example of how combining animation with information visualization can explain complex matters the simple way.